Low-cost cremation providers are often misleading

Cremation- Don’t be fooled! Know who is really caring for your loved one?

Many times when people choose cremation, they will seek out the lowest cost option. Before you entrust your loved one’s care to the lowest cost provider, know the legalities so you are not taken advantage of. Don’t confuse price with simplicity. Out of town cremation companies often mislead customers.

The following is a true story that occurred in Grand Haven, MI.  You will read about one local family’s experience that thousands of people across the country who want a “simple” cremation fall victim too. The names of the family have been changed, however, the story was not embellished.

Funeral providers are left time and time again picking up the pieces for families who make well-intended choices without understanding what’s involved. After reading this, please go to my website JodiClock.com for additional information regarding cremation, funerals and other end-of-life questions.  Please download my free e-book 5 Legal Requirements Before Cremation.”

Sam’s Story

Sam died peacefully at home. His wishes were to be immediately cremated and returned to the family for burial at a future date. Having grown up in the great depression, he was adamant about spending as little money as possible for a cremation. Written Instructions were left requesting his family not spend money on an obituary, memorial service, flowers, even an urn. His intentions were to ensure that his wife of 65 years would have enough money to live comfortably. Together his wife Mary and their seven children agreed to honor his final wishes.

The day that Sam died, their oldest child Karen began price shopping for a cheap cremation. Like most baby boomers, she turned to the internet. The keywords used in the search engine were “cremation providers in Grand Haven, MI.” As you would suspect, after the paid ads, all the area funeral homes appeared, followed by a list of “non-funeral home” cremation society imitators who not only advertise on low price, they give the appearance to be local.


Things aren’t always what they appear to be.

Therefore, if the price is the driving factor, and the service appears to be local, the average person would make the assumption that the service provider was the solution for their situation. After all – how difficult could a “simple” cremation be? Or so you would think. Here in lies the problem.

Karen chose to call Heritage Cremation Provider (Not to be confused with the reputable Heritage LifeStory Funeral Home out of  Grand Rapids, MI) based strictly based from their website. She called what appeared to be a local phone number. What she encountered on the other end, un-be-known to her was a call center that was re-routed someplace else. The voice on the other end of the phone took the necessary information and shared that they would get back with her regarding when to expect someone to come pick up her father. In the meantime, she was told that they would need signatures from all of Sam’s children on a cremation authorization before the cremation could take place. The form was to going to be emailed to her.


Your loved one now becomes a commodity.

Heritage Cremation Provider then hired a local funeral home and called the family back. They said someone would be there within the hour to pick up their father. Shorty a removal team arrived at the house and brought Sam to the contracted funeral home’s care. Karen didn’t understand the paperwork and Heritage Cremation Provider could not answer her questions satisfactorily. This communication debacle resulted in a two-week delay of Sam’s cremation. With no success, the contracted funeral home on a daily basis called Heritage Cremation Provider trying to obtain the information necessary in order to get things done. Finally, after 14 days the contracted funeral home demanded that Heritage Cremation Provider give them the family’s contact information as they were going to take matters into their own hands.

Contacting the family.

The contracted funeral home’s director was able to reach Karen and discovered that Sam was married and had a surviving spouse. The director explained that by law, the surviving spouse is always considered to be the next of kin unless there was a pre-appointed funeral guardian assigned prior to death. This provided relief for Karen as she was trying to reach all six of her siblings to sign the cremation authorization. It was abundantly clear that Karen was angry and distraught, so the director asked her when she and her mother could come to the funeral home, sign papers and talk. Before the end of the day, Karen, along with her mother and another sibling, walked through the front doors of the contracted funeral home. Within minutes of sitting down with the director, the family began launching questions fast and furiously. Rightfully so, their emotions were running high and were fueled by grief and fear of the unknown.

Karen hadn’t slept in days. She was having nightmares about where her father was, let alone how he was being cared for. The visions in her head were those of a bad B rated horror film. No one understood why cremation hadn’t taken place after 14 days. After all, this was supposed to be a “simple” cremation. In a very gentle, but matter a fact manner, the funeral director addressed each concern the family had. The family’s biggest fear that Sam was not being cared for with dignity. No matter what the director said, they could not hear the answer between the sobbing and morbid visions they had in their head. In order to gain control of the situation, the director had to address their two major fears. The first being the visual of Sam decomposing in some back alley and the second, that the cremated remains that they will now receive back will not be his.

Doing the right thing.

At this point, it’s not about finishing a “trade call” and gathering the right information to see the cremation process out. It’s about doing the right thing for two very important reasons: to provide the family the peace of mind necessary for them to begin to heal and show the family that there are honest death care providers.

The director asked the following two questions:
1. Would you like to see Sam and say a final farewell?
2. Would you like to be present and witness his cremation?

Being transparent.

By offering those two simple acts, the family’s anxiety level began to decrease. The family was apprehensive about what they would see and once again had numerous questions. The director explained that whatever they are envisioning, is not what they are going to see. Educational information was shared about cold storage and how it preserves a person’s body. The cremation process itself was explained from A to Z. They were told that their involvement could range from simply being present, witnessing Sam physically being placed in the cremator or even pushing the button to start the process. The family wanted to see their father. After a few minutes, the director escorted them into a visitation room where Sam had been placed. The funeral home’s care team closed his eyes and mouth, combed his hair and placed a pillow under his head and a blanket over him. Why? Because that’s what a funeral home does. Funeral directors know that if there is a visual, especially in the case, the family will start to heal.

The family spent about 15 minutes privately with Sam and then thanked the funeral home profusely. They said they did not want to be present when the cremation took place. They just wanted to know a “when” it would occur. When the director asked why they did not want to witness after everything they had encountered over the past two weeks. Both Karen and Sam’s wife said that they trusted the funeral home. Before leaving, Karen completely melted down and was asking for her family to forgive her for choosing Heritage Cremation Provider. She expressed she had no idea what all was involved in a “simple” cremation, nor did she realize the value a funeral home and or funeral director. She just wanted to follow her father’s wishes and not overspend. Her family was more than understanding. They made all the same assumptions. After all – the media and many other uninformed mediums portray funeral homes and funeral directors to be salesmen who prey upon families in their weakest time.

Looking back.

In retrospect, who is preying upon families at a weak moment? A low-cost provider who over promises and under delivers or a funeral home? One could argue that this is an isolated situation. Facts, reviews and a little detective work will prove that this is more the norm than not. Yes, death care is expensive, but if you work with a reputable funeral home it doesn’t have to be unaffordable. Well regarded funeral homes will work with families so they don’t overspend. Think of it this way, you don’t have surgery without meeting your surgeon. You certainly wouldn’t leave your child with a daycare provider you didn’t interview or visit. Please, don’t entrust your loved one’s final care with a funeral/cremation provider that does not have a physical facility locally or have a professional who you can’t talk to in person. Transparency is everything! Like anything else, “If it’s too good to be true, it probably is!”

Again please download my free e-book “5 Legal Requirements Before Cremation.”

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